3 Tips to Attract Website Visitors
New North • January 16, 2020
The traditional ways of marketing, such as unsolicited emails, print advertising, and radio advertising, aren’t going to bring people to your website or get you leads like they once did - and they’re becoming much more expensive. In case you haven’t been introduced to the latest in lead generation, inbound marketing is the answer to your lead generation challenges. No matter what the demographics and psychographics of your consumers are, they are all using the Internet to meet their needs in one way or another. Since this is the norm now, we have 3 tips for you to attract website visitors using inbound methods.
1. Optimize Your Website
Having a website isn’t enough. You have to optimize it. You can do so with search engine optimization (SEO). The better your site is optimized, meaning the more keywords it has in the right places, the more likely it is to be found on major search engines like Bing, Google and Yahoo. In order to optimize your site, you have to strategically implement keywords in your page title, headers, meta descriptions, pictures and more. Remember that you cannot just add random keywords. You must understand what words people use to search for your products and services. To understand what they look for, you have to be able to relate to them. You can do so by having a thorough understanding of their buyer persona. If you haven’t created buyer personas for your company yet, read How to Create Detailed Buyer Personas for Your Business
by HubSpot, our partner.
For more specific tips on SEO practices, read this article: Top 10 SEO Considerations When Re-Designing and Launching Your New Website. We've done Frederick, Maryland search engine optimization and SEO around the country, and we can tell you that optimizing your website this way is incredibly important.
2. Create Great Content
So, now that you have created your buyer personas and optimized your website, you understand the specific audiences that you need to target with your content. To start your content marketing, you should blog and target these different audiences. A blog is a great way to keep the content on your website fresh, and search engines actually reward websites that do this by giving them higher rankings. Other types of content you can create are whitepapers, eBooks, guides, checklists - and the list goes on.
3. Use Social Media
When you create your buyer personas, you will have a better understanding of which social media platforms your consumers use, and will be able to attract them to your website more effectively. First, you will need to engage with them. Social listening is great and should be utilized. You can listen socially by creating Google alerts that alert you anytime your company name is mentioned, or when a specific topic that is within your area of expertise is being discussed. By engaging and showing your knowledge about a particular subject, you can gain trust and attract more visitors to your site. You can also show your expertise by sharing the content you created on social media. So when you write a blog, share it on social media. This will also give you offsite SEO, which is great for your search engine rankings.
So there you have it - 3 tips to attract website visitors. If you’d like more information on how to turn visitors into leads, please feel free to call for a no-pressure conversation at 855.473.6061 or contact us online. As a Frederick, Maryland web design company, we've worked with clients around the country to create digital marketing strategies that really work when it comes to turning visitors into leads.
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If you are just now getting on the blog bandwagon, you are definitely on the southern side of the bell curve. But it doesn't mean all is lost and you should drop what you are doing. Blog are great tools for business. They are a great way to journal the events and happenings of your company and bring them to your customers. But for some reason, the buzz surrounding these little publishing gems has reached a new threshold and now every business from janitors to dog sitters have blogs. Maybe we have reality TV to blame. Everyone thinks that details of their day-to-day activity should be passed on to the customers no matter how significant or insignificant they might be. Although I'm sure there is some value to these publications, I have to think that somewhere along the way the intention was lost. These weak or misdirected posts no longer serve their businesses, and may even have a negative effect. So as I'm sure there are list upon lists for reasons to start a blog, I've decided to post a list of the reasons to not have one. If your new blog project touches on any of these, you might want to take a second look before you hit "publish".
Please note that every business has its own needs and specialties that might benefit from some customization. One size might not fit all, but as you embark on this journey, you can use this plan as a template to start your market growth.